PUL began in 2012 to help aligner patients in an orthodontic practice in San Francisco, CA. Today, the PUL portfolio of products has grown to meet the needs of dental professionals and consumers. Our mission is to reduce dental anxiety by providing beautiful and effective products for a better treatment experience.
The first 5000 PULTOOLS are made. The idea for the PULTOOL, Original Aligner Removal Tool is born after hearing many adult patients complain of being unable to remove aligners due to limited dexterity, fingers too big, no nails, or broken or soft nails.
Our patented flagship product, the PUL System, 2 in 1 Aligner Chewie & Removal Tool is developed after seeing how wasteful, ineffective and expensive most aligner chewies in the market were.
Our team and supportive friends are still helping us fulfill orders during our Pack & Seal PUL Parties.
We double-down on PUL during the pandemic and begin working on expanding our product line based on real needs of clear aligner patients.
We launch FIZZ ME and PICK ME to make cleaning aligners and teeth easier and better.
We design and officially launch our patented CARRY ME specifically for large aligners and our tools in a sleek and compact case.
We are driven by our mission to reduce dental anxiety by providing beautiful and effective products for a better treatment experience.