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Our Story

We began after hearing countless complaints and seeing real struggles from clear aligner patients.
Read more about our story below:

PUL began in 2012 to help clear aligner patients in an orthodontic practice in San Francisco, CA.

Today, we strive to provide patients with a better treatment experience during their clear aligner journey.

Innovative Products

PUL is thoughtfully designed with real patient feedback to make the clear aligner journey easier.

Dental anxiety is real

We provide approachable dental tools and accessories to make it less scary.

Better treatment experience

The journey to straight teeth can be long. We're here to give people the support they need.

We are driven by our mission to provide patients a better treatment experience along their clear aligner journey.

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